top of page

Product Strategy - Design Leadership - Coach & Mentor

Hey, I'm Luke 👋
Product Designer

11+ years delivering impactful B2C, B2B, and marketplace products. With experience scaling design teams in fast-growth businesses.
Currently Head of Product Design at Bridebook

work

MacBook Air - 2.png

App telematics insurance (0-100)

Marshmallow’s first app-based telematic insurance offering, using rewards to incentivise safe driving. The initiative drove a 27% increase in the 21–30 market share and improved sign-up-to-conversion by 11%.

Design Operations

Experience Design Principles

Created design principles at Bridebook that translated the product vision into clear, actionable guidance, empowering teams to consistently deliver a strong and unified product experience.

Principles 4.png

Increasing enquiry conversion

22% increase in enquiries sent

Optimising Bridebooks enquiry funnel by introducing a new AI pricing estimator. Building instant trust with users that led to an 22% increase in enquiries sent overall.

App Strategy & Scalability

Reducing cost to serve by 14%

Led design strategy and delivery to help improve accident-to-claim time, encouraging self-service to reduce cost-to-serve, and increasing the accuracy of user profile data across policies.

MacBook Air - 17.png

Get in touch ✉️

Please feel free to reach out to me regarding potential projects and opportunities

💬 lukewillis0493@gmail.com

📞 07938726646

bottom of page